Tanya Stlab
(designer)
Hi, I’m Tatiana. I create brands, visual systems, and creative projects where design becomes a strategic tool rather than decoration. Stlab is an independent branding studio where strategy, design, photography, and ideas come together to build meaningful visual identities. Below are some of the projects I’m currently working on.
Cases
Alel Cosmetics
Challenge
Create a complete brand identity for a new skincare brand —
from positioning and naming to packaging and digital presence.
Solution
Developed a cohesive visual system including identity, packaging,
website direction, and launch assets.
Result
A premium visual identity designed to build trust, support future
product expansion, and create a consistent customer experience
across every touchpoint.
Challenge
Create a complete brand identity for a new skincare brand —
from positioning and naming to packaging and digital presence.
Solution
Developed a cohesive visual system including identity, packaging,
website direction, and launch assets.
Result
A premium visual identity designed to build trust, support future
product expansion, and create a consistent customer experience
across every touchpoint.
2026
↳ stlabstudio.ru
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Aurora Jewelers
Challenge
Develop a timeless visual identity inspired by 1970s elegance while
maintaining a modern premium feel.
Solution
Designed the logo, packaging, signage, printed materials, and a cohesive
visual language for the entire brand.
Result
A distinctive identity that strengthened brand recognition and provided
a scalable design system for future growth.
Challenge
Develop a timeless visual identity inspired by 1970s elegance while
maintaining a modern premium feel.
Solution
Designed the logo, packaging, signage, printed materials, and a cohesive
visual language for the entire brand.
Result
A distinctive identity that strengthened brand recognition and provided
a scalable design system for future growth.
ELYSIAN
Challenge
Create a minimal identity for a niche fragrance brand that
communicates sophistication and exclusivity.
Solution
Designed the logo, label system, typography, and packaging
concept with a refined minimalist aesthetic.
Challenge
Create a minimal identity for a niche fragrance brand that
communicates sophistication and exclusivity.
Solution
Designed the logo, label system, typography, and packaging
concept with a refined minimalist aesthetic.
2025
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Result
A premium visual identity that reflects the character of the
fragrance and positions the brand within the modern
luxury market.
A premium visual identity that reflects the character of the
fragrance and positions the brand within the modern
luxury market.
Services
I help brands define their visual language — from strategy and positioning to brand identity, packaging, websites, and ongoing design support. My goal is to transform business ideas into cohesive visual systems that build recognition, communicate value, and leave a lasting impression.
Brand Identity
Creating complete brand identity systems, including logos, visual identity, packaging, brand guidelines, and scalable design systems that ensure consistency across every touchpoint.
Visual Strategy
Research, brand positioning, creative direction, visual concepts, and strategic design decisions that shape a clear, memorable, and long-lasting brand identity.
Brand Support
Ongoing creative partnership including marketing materials, packaging updates, presentations, social media assets, print design, and visual support that keeps your brand consistent as it grows.
